Wholesale Engine – B2B & Wholesale Plugin for WooCommerce with Wholesale Pricing, Dynamic Pricing, Bulk Order Form

Wholesale Engine is the complete WooCommerce wholesale plugin for running a B2B, B2C or hybrid B2B + B2C store — wholesale prices, dynamic pricing rules, a drag-and-drop registration form, bulk ordering, request a quote and more.

Turn your WooCommerce shop into a powerful wholesale store. Wholesale Engine gives specific user roles their own wholesale pricing, lets you build advanced discount rules, hide prices from guests, collect wholesale registrations, accept bulk orders, negotiate quotes, and sell to retail customers — all from one plugin, with no code required.

👉 Everything below is included in the free Wholesale Engine plugin.

✅ What you can do with Wholesale Engine

✅ Sell to B2B, B2C, or hybrid B2B + B2C customers from a single store
✅ Create unlimited wholesale user roles with their own pricing and rules
✅ Add wholesale prices to simple and variable products
✅ Build dynamic pricing & discount rules (product, category, role, cart, quantity)
✅ Show a tiered “buy more, save more” pricing table on product pages
✅ Turn on catalog mode and “login to view price”
✅ Hide stock, hide products, or make the whole store private
✅ Collect customers with a drag-and-drop wholesale registration form builder
✅ Approve applicants manually, automatically, or by email verification
✅ Offer a bulk order form and savable purchase lists
✅ Let customers request a quote and negotiate in a built-in Deal Room
✅ Allow sub-accounts so a company can add team members
✅ Give customers a store credit wallet to pay at checkout
✅ Manage everything from a clean, modern React-powered dashboard

💼 Built for every kind of store

B2B (Wholesale only) — lock the store to approved wholesale buyers, hide prices and block checkout for everyone else.

B2C (Public only) — run a normal retail store and switch wholesale features off when you don’t need them.

B2B + B2C Hybrid — serve wholesale and retail customers side by side. Retail shoppers see normal prices; logged-in wholesale customers automatically see their wholesale pricing.

Dynamic Pricing & Discount Rules

Wholesale Engine ships with a flexible rules engine so you can set up exactly the wholesale pricing and discounts your store needs:

✔ Product / role-based wholesale pricing — a baseline discount per wholesale role, applied automatically with zero per-product setup
✔ Quantity-based / tiered pricing — bulk discounts that reward larger orders
✔ Cart discounts — reward customers based on cart subtotal or quantity
✔ Payment method discounts — incentivise specific gateways
✔ Shipping rules and tax rules for wholesale customers
✔ Minimum & maximum order quantity controls
✔ Hidden price / “price on request” with an optional quote button
✔ Non-purchasable products for catalog-only browsing
✔ Apply discounts from the regular price or the sale price — your choice

Prices are calculated once per request from a single source of truth, so wholesale, sale and tiered pricing never double-discount.

Wholesale User Roles

Create unlimited wholesale roles (Distributor, Retailer, Reseller, and more). Each role can have its own baseline discount, tax display (price including or excluding tax), coupon rules and pricing. Customers automatically see the right price the moment they log in, and you can auto-migrate buyers into a wholesale role after a qualifying order.

Wholesale Registration Form Builder

Win and approve wholesale customers with a beautiful, drag-and-drop registration form builder — no code needed:

• Visual builder with a live, what-you-see-is-what-you-ship preview
• Add custom fields, set required fields, and arrange columns
• Layout templates: registration only, login + registration (split), tabbed, or popup
• B2B / B2C customer type selection that can gate fields
• Approval workflow: manual approval, auto-approve, or verify email first
• Built-in spam protection with reCAPTCHA and a honeypot trap
• Full design controls — typography, colors, and button styling for both the login and registration forms, with no custom CSS
• Ready-to-use shortcodes for any page

Catalog Mode, Private Store & Price Visibility

Control exactly who can see prices and buy:

• Catalog mode — make products non-purchasable across the store
• Login to view price — hide prices from guests with a custom message and login link
• Hide stock completely, or only hide the quantity, from B2C customers
• Hide all products from guests and/or B2C users
• Private store — redirect logged-out visitors away from the store, with a URL whitelist
• Custom wholesale and regular price suffixes (e.g. “excl. VAT”)
• Show wholesale price as a range, minimum, or maximum on listing pages

Request a Quote & Deal Room

Add a Request a Quote button to your store and negotiate like a real B2B business:

• Customers add products to a quote and send a request
• A built-in Deal Room in My Account keeps the whole conversation in one thread
• The store admin sends custom offers; once the customer accepts, the agreed pricing loads straight into the cart for checkout
• Choose who sees the quote button: everyone, logged-in customers, or wholesale roles only
• Optional quote-only roles that replace “Add to Cart” with “Add to Quote” and hide checkout entirely

Bulk Order Form & Purchase Lists

Make reordering effortless for wholesale buyers:

• A fast bulk order form to add many products to the cart at once
• SKU and product search built in
• Savable purchase lists customers can reuse and re-order in one click
• Restrict bulk ordering to specific wholesale roles

Sub Accounts

Let a wholesale company add team members (sub-accounts) under one main account. The account owner controls each member’s permissions — such as placing orders or requesting quotes — and monitors their activity.

Store Credit Wallet

Give customers a digital wallet / store credit they can top up and spend at checkout as a payment method. Admins can adjust balances and review transactions.

Emails & Feature Control

• Ready-made, customisable transactional email templates with a built-in designer
• A central Features screen to enable or disable major modules (Registration, Bulk Order, Sub Accounts, Deal Room, Wallet, reCAPTCHA) in one click

Why Wholesale Engine?

• 🧩 All-in-one — wholesale pricing, registration, bulk orders, quotes, sub-accounts and wallet in a single plugin
• ⚡ WooCommerce-native — every effect runs through documented WooCommerce hooks, so your theme is never modified
• 🛒 Works with simple and variable products
• 🎨 No code required — design forms and rules from a modern admin UI
• 🌐 Theme-agnostic and translation-ready

Minimum Requirements

• WordPress 6.4 or greater
• WooCommerce 7.0 or greater
• PHP version 7.4 or greater

Automatic installation

1. Log in to your WordPress dashboard and go to Plugins → Add New.
2. Search for “Wholesale Engine“.
3. Click Install Now, then Activate.
4. Open the Wholesale Engine menu to set up roles, pricing and settings.

Manual installation

1. Download the plugin ZIP file.
2. Go to Plugins → Add New → Upload Plugin and choose the ZIP.
3. Click Install Now, then Activate.
4. Make sure WooCommerce is installed and active.

Getting started

1. Create one or more wholesale roles (e.g. Distributor, Retailer).
2. Add pricing rules or a role baseline discount.
3. Build your registration form and add its shortcode to a page.
4. Choose your store mode (B2B, B2C or Hybrid) under Settings.