Events Optimizer

Events Optimizer helps you build a cleaner, more complete, and easier-to-maintain WordPress event calendar for The Events Calendar.

Use it to find incomplete event, venue, and organizer data, merge duplicate venues and organizers, enrich location details with Google Places, import events from Google Events, check URLs and email addresses, and create engaging event descriptions with AI.

Instead of manually fixing missing venue details, duplicate organizer records, weak event copy, outdated links, or incomplete event data, Events Optimizer gives you focused cleanup and automation tools directly inside the WordPress admin area.

What Events Optimizer helps you do

• Clean up incomplete event, venue, and organizer data.
• Find and merge duplicate venues and organizers.
• Improve events with missing websites, costs, images, venues, or organizers.
• Find and fix venues with missing ZIP codes, cities, provinces, phone numbers, or website details.
• Find and fix organizers with missing phone numbers, websites, or email addresses.
• Prepare your event calendar for better SEO, better user experience, and easier maintenance.

Why event calendar managers use Events Optimizer

• Save time on repetitive event data cleanup.
• Keep your WordPress event calendar more accurate and complete.
• Improve the quality of your event, venue, and organizer pages.
• Reduce manual work when importing or maintaining large numbers of events.
• Create better event descriptions with AI that match your website, audience, language, and tone.

Free Features

• Check events for incomplete or incorrect data.
• Check venues for incomplete or incorrect data.
• Check organizers for incomplete or incorrect data.
• Find duplicate venues and organizers.
• Merge duplicate venue and organizer records.
• Improve data quality for calendars powered by The Events Calendar.

Unlock more automation with Events Optimizer Pro

Events Optimizer Pro adds AI content generation, Google Events import, Google Places enrichment, URL security checks, email validation, guided setup workflows, and more time-saving automation.

Pro Features

🤖 AI-Powered Content Generation

• Generate engaging event descriptions automatically using leading AI models.
• Generate venue and organizer descriptions.
• Create descriptions in any language.
• Save hours of manual writing while maintaining quality and consistency.
• Use website context and target audience settings so AI-generated content better matches your editorial focus.
• Choose options such as tone, HTML output, FAQ sections, and emoji usage.
• Access 60+ integrated AI models through OpenRouter and direct provider APIs.
• Use models from OpenAI, Anthropic, Google Gemini, Mistral AI, DeepSeek, Qwen, Groq, and Meta / Llama, depending on your configuration.

🔍 Automated Event Discovery

• Find relevant events on Google Events.
• Import events into The Events Calendar.
• Use import profiles for different locations, languages, and event sources.
• Avoid re-importing events that already exist.
• Add missing organizer email addresses from event or organizer websites.
• Detect event costs from event websites.
• Add event images from Google Images where available.

📍 Smart Location Verification

• Verify and enrich venue and organizer address data with Google Places.
• Add missing ZIP codes, cities, regions, countries, phone numbers, websites, and location details.
• Retrieve real-time business status such as open, closed, or temporarily closed.
• Add richer location data such as opening hours, photos, reviews, latitude, and longitude where available.
• Configure Google Places enrichment fields to control API usage and costs.

🛡️ URL, Email, and Security Checks

• Check external URLs for availability, redirects, and technical issues.
• Fix missing HTTP / HTTPS issues.
• Validate email addresses.
• Check URLs with Google Safe Browsing.
• Protect visitors from unsafe, broken, outdated, or unreachable links.
• Improve URL quality across imports, cleanup workflows, Google Places updates, organizer email discovery, and cost detection.

🚀 Guided Setup

• Use the 4-step Setup Guide to configure AI, website context, Google Places, and DataForSEO.
• Run built-in connection checks for important APIs.
• Reduce setup errors with clearer configuration guidance.
• Get started faster with a structured onboarding workflow.

🌍 International Event Calendar Support

• Use international phone number formats.
• Validate and normalize phone numbers based on your selected format.
• Use local language settings for Google Places matching.
• Use region-specific address formatting.
• Translate Events Optimizer into additional languages.

✨ Supported AI Providers and Models in Pro

Events Optimizer Pro supports more than 60 Large Language Models. New models are added regularly.

Supported providers include:

• Anthropic Claude
• Google Gemini
• Groq
• Mistral AI
• OpenAI
• OpenRouter
• DeepSeek
• Meta / Llama
• Qwen

Examples of supported model families include GPT-5.x, Claude Haiku 4.5, Claude Sonnet 4.6, Claude Opus 4.7, Gemini 3.x previews, Mistral Large, Mistral Medium, Mistral Small, DeepSeek R1, DeepSeek V3, Qwen, and Llama models.

For the current model list, see the plugin settings and the Events Optimizer documentation.

Build a cleaner, smarter, and more reliable event calendar with Events Optimizer.

Translations

Events Optimizer currently includes:

• English
• German
• Spanish (AI translated)

You are welcome to help translate the plugin.
The free version can be translated on translate.wordpress.org.
To translate the Pro version, use the .pot file in the languages folder and contact us through the Events Optimizer website.

Documentation

Find detailed setup manuals and more information on our website.

Before you install

Make sure The Events Calendar is installed and activated.

Install from the WordPress dashboard

1. Go to Plugins -> Add New.
2. Search for “Events Optimizer”.
3. Click “Install Now”.
4. Activate the plugin.

Upload the plugin ZIP file

1. Download the plugin ZIP file from WordPress.org or, for Pro, from the Events Optimizer website.
2. Go to Plugins -> Add New -> Upload Plugin.
3. Select the ZIP file.
4. Click “Install Now”.
5. Activate the plugin.

Upload via FTP

1. Download and unzip the plugin.
2. Upload the events-optimizer folder to /wp-content/plugins/.
3. Go to Plugins in your WordPress dashboard.
4. Activate Events Optimizer.

Where do I find Events Optimizer?

After activation, open WordPress Dashboard -> Events Optimizer.

Events Optimizer Pro setup

To use Pro features, configure the APIs you need under Events Optimizer settings. The guided setup helps you configure:

• AI provider API keys
• Website context and target audience
• Google Places API (New)
• DataForSEO
• Google Safe Browsing

See the documentation for detailed setup instructions.