40,000+
April 20, 2026
April 10, 2012
Easy Digital Downloads is the most powerful WordPress ecommerce plugin built specifically for selling digital products and digital downloads. Whether you sell ebooks, software, templates, music, photography, courses, or any other digital product, Easy Digital Downloads gives you everything you need to run your digital store – with unlimited products, unlimited transactions, and zero listing fees.
Over 50,000 digital creators and online store owners trust Easy Digital Downloads to sell digital products on WordPress. With more than 30 million orders processed and hundreds of millions in digital sales, EDD is the proven ecommerce solution for your digital download store.
Easy Digital Downloads Pro
This plugin is the lite version of Easy Digital Downloads Pro, which comes with subscriptions and recurring payments, software licensing, content restriction for memberships, abandoned cart recovery, and 70+ premium ecommerce features. Click here to purchase the best premium WordPress ecommerce plugin for digital products now!
You shouldn’t need a computer science degree to sell digital products online. Easy Digital Downloads makes it simple to create your digital store and start selling within minutes. Run the Setup Wizard and you’ll immediately have access to an integrated shopping cart, flexible payment processing with credit cards, PayPal, Apple Pay, and Google Pay, a streamlined ecommerce checkout, customer management, detailed ecommerce reports, secure file storage for your digital downloads, discount code management, and more.
Too often, creators must choose between powerful ecommerce features and affordable pricing. Easy Digital Downloads gives you both. Our free WordPress ecommerce plugin provides the foundation to sell digital products, while our Pro plans unlock advanced digital store features as your business grows. That’s why some of the most successful digital product businesses trust Easy Digital Downloads for their ecommerce store.
With 1-click connections to the most popular payment processors, you’ll be selling digital products within minutes. Your customers can checkout with ease using the most popular payment methods in their region of the world. With Stripe and PayPal powering your digital store, your ecommerce payments are ready to go global across 200+ countries.
All of our official payment integrations are built to securely process payments for your digital store, connecting directly with trusted payment processors to keep your digital product transactions safe and reliable.
What can I say? Stripe is my go-to payment processor, and without [EDD] I don’t know what I would do. Connect EDD to your Stripe account in seconds, and you’re done!
Matt Whiteley – Whiteley Designs
Easy Digital Downloads is a verified member of the Stripe, PayPal, and Square partner programs, so you can process ecommerce payments with confidence knowing that EDD meets their strict quality standards for selling digital products.
Accept payments globally in your digital store with these payment methods available immediately:
With our smart payment method integrations for your digital store, you get access to the latest payment methods as soon as they become available – without any code changes or updates to your ecommerce plugin.
Unlock the full potential of your digital store with Easy Digital Downloads and its powerful ecommerce reporting features. Dive deep into the heart of your digital product business with tools designed to give you insights into what’s happening now and help you make decisions that grow your digital download sales.
With the included date comparison tools, you can monitor trends in your digital product sales, revenue, customers, and other ecommerce data from one period to another. Some of the ecommerce data points you get access to include:
Easy Digital Downloads lets you sell any file type as a digital product. Sell ebooks (.PDF, .EPUB), sell software and plugins (.ZIP), sell templates and design assets (.PSD, .AI), sell music and audio (.MP3, .WAV), sell video (.MP4, .MOV), sell documents (.DOC, .XLS), sell photography (.JPG, .PNG), or any other digital download. Create single digital products, product variations with different pricing, or bundle multiple digital products together – all with no listing fees and no limits on how many digital products you can sell.
Your digital store checkout is where sales happen, and Easy Digital Downloads gives you a responsive, optimized ecommerce checkout that converts. The included Checkout Block is fully customizable and designed to reduce friction so customers complete their digital product purchases. Works with Gutenberg, Elementor, and other popular page builders to match your digital store’s design.
Easy Digital Downloads is the perfect ecommerce solution for creators across dozens of industries. Here are just a few ways digital creators use EDD to sell digital products:
Sell Ebooks & Digital Publications – Sell ebooks, PDFs, digital guides, whitepapers, and publishing content.
Sell Software & WordPress Plugins – Sell software with license keys, automatic updates, and activation tracking for WordPress plugins, themes, and SaaS products.
Sell Online Courses & Digital Learning – Sell courses and access to educational content, training materials, and learning resources.
Sell Templates & Design Assets – Sell Canva templates, Photoshop files, graphic design assets, UI kits, and digital design resources.
Sell Music & Audio Downloads – Sell music, audio files, sound effects, podcast episodes, and audio production resources.
Sell Photography & Digital Art – Sell photos, digital art, stock photography, illustrations, and creative digital assets.
Sell Memberships & Gated Content – Sell access to membership sites, premium content libraries, and subscriber-only resources.
Build a Digital Marketplace – Create a multi-vendor digital marketplace where creators sell digital products and earn commissions.
Easy Digital Downloads includes a complete customer management system for your digital store. Track customer lifetime value, view purchase history, manage profiles, and understand your digital product buyers. Every ecommerce interaction is tracked so you can make data-driven decisions about your digital products and strategy.
Your digital products are safe with Easy Digital Downloads. When a customer purchases your digital product, EDD generates a secure and unique download link that only authorized customers can use. Set expiration times on download links, limit the number of downloads per purchase, and track IP addresses for fraud prevention. Your digital downloads stay protected while your customers get instant access to the files they purchased.
Extensible, adaptable, and open source — Easy Digital Downloads is created with designers and developers in mind. With our extensive list of ecommerce integrations as well as the included hooks and filters, the possibilities for your digital store are endless.
We’ve made it even easier, with 1-Click installation of code snippets via WPCode.
EDD gives me a solid platform out of the box, with the flexibility of being able to customize anything I want or need to. The best of both worlds!
Brian Hogg – SellingPlugins.com
With our Pro plans you can get access to additional ecommerce features and supercharge your digital product business. Some of our most popular features for selling digital products in Pro are:
…We’ve got over 70+ premium ecommerce features and integrations!
These are just a few of the features available to help you optimize your digital store and sell more digital products. View our full list of premium ecommerce features for selling digital products.
Easy Digital Downloads is built and maintained by a dedicated team of ecommerce experts who have been helping creators sell digital products since 2012. With 13+ years of experience building the best WordPress ecommerce solution for digital downloads, we understand what it takes to run a successful digital product business.
Our world-class support team is here to help you sell digital products successfully. Whether you’re setting up your first digital store or scaling an established ecommerce business, we’ve got you covered.
If you’ve looked at platforms to sell digital products online, you’ve probably seen Gumroad, Etsy, Shopify, Payhip, Sellfy, SendOwl, Lemon Squeezy, Podia, Teachable, Thinkific, Kajabi, Ko-fi, Whop, Paddle, and FastSpring. They’re popular for selling digital products, but they come with a catch.
SaaS platforms charge monthly fees that eat into your digital product revenue. Marketplaces like Etsy and Gumroad take a large cut of every digital product sale, charge listing fees, and own your customer relationships. With Easy Digital Downloads, you own your digital store, your customer data, and your revenue. No monthly platform fees, no listing fees, and no marketplace commissions on your digital product sales.
Easy Digital Downloads gives you the freedom to sell digital products on your own WordPress site with the same powerful ecommerce features as these platforms, plus the flexibility to customize your digital store. Stop renting your business on someone else’s platform.
Easy Digital Downloads is a product by Sandhills Development, LLC. When writing about the digital eCommerce plugin by Easy Digital Downloads, please make sure to always reference us by full name before you use our short name of EDD.
Easy Digital Downloads (correct)
EDD (correct)
EasyDigitalDownloads (incorrect)
easy digital downloads (incorrect)
Edd (incorrect, this is our mascot’s name!)
edd (incorrect)
Easy Digital Downloads is backed by world-class technical support from our globally distributed full-time support team. We also have an extensive documentation site available. If you’re looking for faster support via email, we encourage you to purchase an Easy Digital Downloads Pro pass.
Check out some of our popular posts for actionable advice for running your digital product business and selling digital downloads on the web.
Subscribe to our newsletter to get posts like these in your inbox as soon as they’re published.
**A Message from our …
Full searchable docs for Easy Digital Downloads and all our extensions can be found at https://easydigitaldownloads.com/docs
You can submit a support ticket via the support forum at anytime.
Any file type can be sold using Easy Digital Downloads. You can sell .PDF, .DOC, .MP3, .MOV, .EPUB, .PSD, .MP4, .JPG, or any other extension which exists.
Easy Digital Downloads also supports selling access to software, services, memberships, and content when you upgrade to Pro.
Due to its popularity, many ecommerce tools have built direct integrations with Easy Digital Downloads, such as OptinMonster. With the direct EDD integration, you can optimize your sales funnel using OptinMonster’s display rules based on the customer’s EDD cart contents and conditions.
The security of you and your customers’ data is very important, so we strongly recommend you have an SSL certificate for your store. Documentation here
While nearly any theme will work with Easy Digital Downloads, we’ve worked with industry-leading theme developers to curate a list of themes that are specifically written for Easy Digital Downloads.
Yes! Simply go to Tools > Import and install the WordPress Importer, then you can use the sample-products-import.xml file located in wp-content/plugins/easy-digital-downloads/assets/. This will create several sample products and plugin pages for you.
Yes! We do have a basic import solution that imports a CSV file, so if you can get your data into the appropriate format then we can import it.
Check out our guide on migrating to Easy Digital Downloads from Gumroad.
You can display your customer’s purchase history with the EDD Order History Block or if you prefer, you can show users a list of their available downloads with the EDD User Downloads block. Check out our documentation for more information about Easy Digital Download’s Blocks.
Easy Digital Downloads comes with a customizable WordPress Block, giving you the ability to display your products your way.
Yes! EDD integrates directly with several affiliate platforms that provide complete affiliate systems you can use to award commissions to your affiliate marketers. This means when affiliates refer customers to you, and those customers buy your products, those affiliates earn a commission from you.
Yes, with a Personal Pass, you can provide beautiful and downloadable invoices to your customers with the Invoices extension.
Yes, with an Extended Pass you get access to Recurring Payments. Full documentation here. The Recurring Payments extension allows you to create subscriptions so that customers continue paying you over time. This is great for selling memberships, courses, all access passes, software licenses, and other products which require an ongoing payment.
View the full changelog at https://easydigitaldownloads.com/changelogs/plugin/easy-digital-downloads/
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