BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager
Active Installs
20,000+
Last Updated
July 12, 2026
First Released
January 14, 2021
Download History (Last one month)
Contributors
Want to make your brand stand out? BetterLinks brings you the chance to easily create, shorten and manage any URL to help you cross-promote your brands & products. With its intuitive & easy to understand user interface, you can – short any links, do split tests with dynamic redirects, check broken links, monitor campaigns with UTM builder, manage user roles, examine click-through rates, create links without admin access, track analytics, and much more without breaking any sweat to make each marketing campaigns successful.
WHY YOU NEED BETTERLINKS 🔥
- Easy-to-use WordPress link shortener
- Create attractive looking links instantly
- Create Short Link on the fly with just one click even without admin access.
- Add multiple link redirect types (301, 302, 307)
- Analyze & track your marketing campaigns
- Enhance your affiliate marketing strategies
- Manage your links directly in Gutenberg & Elementor
- Manage your tags and check the performance of your links associated to each tag
- Manage your Categories and check the performance of your links associated to each Category
- Reduce link load time with optimized queries
- Monitor marketing campaigns with UTM Builder
- Prevent bot traffic and clicks with Bot Blocker
- Check broken links right from the dashboard
- Easily manage & share your Fluent Boards task
SIMPLE & FAST LINK MANAGEMENT PLUGIN 🎉
✨ Aesthetic Drag & Drop UI: Create & manage any links with just a couple of clicks. From creating, editing to configuring – everything in one place
🧲 Quick Link Shortening: Make your long URL links into short ones and create pretty links within minutes
💫 One-Click Share: Copy your shortened URL right from the dashboard and share it instantly
⚙️ Easy Configuration: Easily setup your Link Redirects (301, 302, 307 and Cloaked) and all your Link options
💪 Fast Response: Less Database queries result in faster response time
🔃 Simple Migration: Migrate from Third-party Plugins such as PrettyLinks, ThirstyAffiliates with one-click
POWERFUL LINK TRACKING & ANALYTICS FEATURES 🚀
📈 Real-time Analytics: Generate real-time analytics data and easily evaluate the performance of your shortened links with just a glance
🔎 Examine Click-Through Rate: Examine the performance of your click-through rates of your shortened URLs right from one place
📊 Generate Reports: Gather analytics reports (e.g., top referer clicks, top social media clicks, top OS clicks, top browser clicks and more) to evaluate and run successful marketing campaigns
📅 Interactive Calendar to Filter Clicks: Easily filter your shortened links based on certain dates from the interactive calendar
🔗 UTM Builder to Track Campaigns: Add parameters to URLs to monitor your marketing campaigns
🚀 Instant Gutenberg & Elementor Redirects: Redirect your URLs and manage your links directly from Elementor & Gutenberg Editor
More Advanced Features with BetterLinks PRO:
- Get better insights with Individual Analytics [PRO]
- Control and manage user roles & permissions [PRO]
- Set link scheduler, expiration dates & number of click limits [PRO]
- Integrate seamlessly with Google Analytics [PRO]
- Facebook Pixel Tracking [PRO]
- Carry out split tests with Dynamic Redirects [PRO]
- Force enable secure HTTPS Redirection [PRO]
- Broken Link Checker with Email Notification [PRO]
- Auto-Link Keywords [PRO]
- Auto-Create Links [PRO]
- Affiliate Link Disclosure [PRO]
- Password Protected Redirect [PRO]
- Customize Link Preview [PRO]
- Custom Scripts [PRO]
- Custom Domain [PRO]
- Full Site Link Scanner [PRO]
- Global UTM Builder [PRO]
- Auto Post Link Generator [PRO]
- AI Bulk Link Generator [PRO]
- Scheduled Scan & Reports [PRO]
- AI Link Assistant [PRO]
ALL FEATURES | DOCUMENTATION | PRICING
🔥 WHAT’S NEXT
If you like BetterLinks, then consider checking out our other WordPress Plugins for FREE:
🔝 Essential Addons For Elementor – Popular Elementor extensions with 2 million+ active users in the WordPress repository.
👉 Essential Blocks For Gutenberg – Advanced blocks library to enhance your Gutenberg web-building experience.
🔔 NotificationX – Social Proof & FOMO Marketing Solution to increase conversion rates.
📄 EmbedPress: Easiest WordPress embedding plugin to add content from 250+ sources with one click. Works in Gutenberg, Elementor, and more.
📝 BetterDocs– Documentation & Knowledge Base Solution for WordPress, which also reduces your manual support requests.
⏰ SchedulePress – Complete solution for scheduling WordPress posts through an editorial calendar & social share.
☁️ Templately – Free WordPress templates library for Elementor & Gutenberg along with the cloud collaboration with team option.
🔎 Easy.Jobs – Smart and easy recruitment and talent sourcing solution for hiring remotely with AI-powered screening system, question sets, remote interviews, and designing branded career pages with Elementor.
🎨 Flexia: Lightweight, customizable & multi purpose theme for WordPress.
Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.
👨💻 DOCUMENTATION AND SUPPORT
- For documentation and tutorials go to our Documentation
- For video tutorials go to our YouTube Playlist
- If you have any more questions, visit our support on the Plugin’s Forum
- For more information about features, FAQs and documentation, check out our website at BetterLinks
💙 Loved BetterLinks?
- Join our Facebook Group
- Learn from our tutorials on Youtube Channel
- Or rate us on WordPress
Modern Way:
- Go to the WordPress Dashboard “Add New Plugin” section.
- Search For “BetterLinks”.
- Install, then Activate it.
- Follow the Documentation
Old Way:
- Upload
betterlinksto the/wp-content/plugins/directory - Activate the plugin through the ‘Plugins’ menu in WordPress
- Follow the Documentation
Screenshot Gallery
BetterLinks is a WordPress link management plugin for creating short links, branded links, affiliate links, redirects, and trackable campaign URLs directly from your WordPress dashboard.
BetterLinks is useful for affiliate marketers, bloggers, SEO professionals, agencies, creators, ecommerce teams, and website owners who need to shorten, cloak, organize, redirect, and track links in WordPress.
Yes. BetterLinks lets you create clean, branded, short URLs from your WordPress site so your links are easier to share, remember, and manage.
Yes. BetterLinks includes link tracking and analytics so you can monitor clicks, understand campaign performance, and analyze which links are working best.
Yes. BetterLinks is built for affiliate link management, including shortening, cloaking, organizing, tracking, and managing affiliate URLs from one dashboard.
Yes. BetterLinks includes UTM campaign-building features so you can add campaign parameters to URLs and track marketing performance more consistently.
BetterLinks includes full-site link scanning features that help you review links across your site, detect link status, and manage active or broken links more efficiently.
Yes. If you previously used another link shortener, redirection, or link management plugin, BetterLinks provides migration options to help you move your links into BetterLinks.
BetterLinks includes AI-powered link management features such as bulk link generation and categorization workflows that can help you create and organize links faster.
Yes. BetterLinks supports custom domain workflows so you can create and manage short, brandable URLs with your own domain setup.
Changelog
2.4.13 – 23/06/2026
- Few minor bug fixes & improvements
2.4.12 – 07/06/2026
- Improvement: Redesigned Import/Export with improved field mapping and support for complex imports.
- Improvement: Resolved Plugin Check (PCP) warnings and errors.
- Few minor bug fixes & improvements
2.4.11 – 21/05/2026
- Few minor bug fixes & improvements
2.4.10 – 11/05/2026
- Improvement: WPML support for Affiliate Link Disclosure Notice translations.
- Fixed: Missing ABSPATH protection issue causing PHP fatal errors on direct file access.
- Fixed: CSV import issue stripping
%characters fromtarget_url, causing broken redirects. - Few minor bug fixes & improvements
2.4.9 – 16/04/2026
- Improvement: Added WPML-compatible translatable string support.
- Few minor bug fixes & improvements
2.4.8 – 06/04/2026
- Fixed: Resolved an issue where duplicating a BetterLinks URL caused the original Shortened URL to stop working
- Few minor bug fixes & improvements
2.4.7 – 26/02/2026
- Improvement: Improved Analytics table with dynamic column resize control
- Improvement: Added toast notifications for all status updates
- Few minor bug fixes & improvements
2.4.5 – 10/02/2026
- Improvement: Added proper handling for root relative target URLs beginning with a forward slash (“/”)
- Fixed: Link management issue Gutenberg editor
- Few minor bug fixes & improvements
2.4.4 – 02/02/2026
- Fixed: Missing Prefix issue in default general settings
- Fixed: Duplicate short link data related issue
- Few minor bug fixes & improvements
2.4.3 – 14/01/2026
- Fixed: Migration error caused by a scalar value being treated as an array.
- Few minor bug fixes & improvements
2.4.2 – 05/01/2026
- Fixed: Share Task issue with Fluent Boards Link Management
- Few minor bug fixes & improvements
2.4.1 – 28/12/2025
- Fixed: Missing geolocation script reference causing console errors
- Fixed: Database migration issue during plugin updates
- Few minor bug fixes & improvements
2.4.0 – 18/12/2025
- Improvement: Introduced Bulk Deletion option in Specific Clicks Analytics and Item-wise Analytics.
- Improvement: Introduced Multiple URL Slug Generation mechanism
- Few minor bug fixes & improvements
2.3.4 – 27/11/2025
- Few minor bug fixes & improvements
2.3.3 – 18/11/2025
- Few minor bug fixes & improvements
2.3.2 – 26/10/2025
- Improvement: Added “Refresh Stats” option on the Analytics page for Instant data updates.
- Improvement: Enhanced the “Reset” mechanism — it now supports date-wise resets with individual link data clearing.
- Few minor bug fixes & improvements
2.3.1 – 21/09/2025
- Improvement: Added Default Category selection option.
- Improvement: Database repair now runs automatically during installation.
- Few minor bug fixes & improvement
2.3.0 – 26/08/2025
- Added: Support for Category Management
- Few minor bug fixes & improvements
2.2.2 – 19/12/2024
- Few minor bug fixes & improvements
2.2.1 – 27/11/2024
- Fixed: Fatal Error on Plugin activation
- Fixed: Quick Setup default configuration value
- Fixed: Prevent unwanted duplicate link creation with Quick Link Creation Feature
- Few minor bug fixes & improvements
2.2.0 – 26/11/2024
- Improvements: Added ‘Migrate from Database’ option for 3rd party plugins in Tools
- Improvements: Added Link Duplication in Manage Links
- Improvements: Asset loading performance in Gutenberg
- Few minor bug fixes & improvements
2.1.12 – 21/11/2024
- Improvements: Added Total Click & Unique Click count in Graph Analytics
- Fixed: Analytics filter query for total click & unique click count
- Few minor bug fixes & improvements
2.1.11 – 14/11/2024
- Few minor bug fixes & improvements
2.1.10 – 10/11/2024
- Added: Quick Setup Wizard
- Fixed: Referer not showing in Analytics when using ‘Open in New Tab’ in gutenberg
- Tested up to WordPress version 6.7
- Few minor bug fixes & improvements
2.1.9 – 23/10/2024
- Fixed: Double link creation issue when using Instant Redirect Feature
- Fixed: Unicode character encoding issue with Quick Link Creation Feature
- Few minor bug fixes & improvements
2.1.8 – 15/10/2024
- Improved: Security Enhancement
- Few minor bug fixes & improvements
2.1.7 – 06/09/2024
- Few minor bug fixes & improvements
2.1.6 – 05/09/2024
- Improvements: Added 7G Firewall compatibility
- Fixed: Quick Link Creation extra forward slash (“/”) issue
- Fixed: Quick Link Creation Empty title issue
- Few minor bug fixes & improvements
2.1.5 – 11/08/2024
- Fixed: Resolved issue with undefined short slugs in Fluent Boards Link Management.
- Few minor bug fixes & improvements
2.1.4 – 16/07/2024
- Fixed: PHP Fatal Error Issue.
- Few minor bug fixes & improvement
2.1.3 – 16/07/2024
- Added: WordPress 6.6 Compatibility
- Few minor bug fixes & improvement
2.1.2 – 07/07/2024
- Fixed: Uncaught Error for using a scalar value as an array
- Few minor bug fixes & improvement
2.1.1 – 26/06/2024
- Improvement: Added Fluent Boards Shortened Link Deletion on Task Delete or Archive
- Improvement: Added Category Hide option in Fluent Boards Links Management settings
- Improvement: Added support for UTF-8 encoded characters in Quick Link Creation Feature
- Fixed: Fatal error – Undefined variable in Quick Link Creation Feature
- Fixed: Empty Sample CSV file on export
- Few minor bug fixes & improvement
2.1.0 – 11/06/2024
- Added: Fluent Boards Link Management Feature
- Few minor bug fixes & improvement
2.0.0 – 19/05/2024
- Added: Quick Link Creation Feature
- Improvement: Link title will be automatically generated from the target URL’s title
- Improvement: Manage Links date format now matches the WordPress default format
- Improvement: Manage Tags UI
- Fixed: Analytics now displays from the top of the page
- Fixed: Added proper validation for Custom Fields
- Few minor bug fixes & improvement
1.9.2 – 13/05/2024
- Fixed: HTML element tag support inside Link Title
- Few minor bug fixes & improvement
1.9.1 – 24/04/2024
- Fixed: Exported CSV file’s column label
- Few minor bug fixes & improvement
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Available Versions
| Version | Download | Type |
|---|---|---|
| 2.4.13 | Download | Stable |
| 2.4.12 | Download | Stable |
| 2.4.11 | Download | Stable |
| 2.4.10 | Download | Stable |
| 2.4.9 | Download | Stable |
| 2.4.8 | Download | Stable |
| 2.4.7 | Download | Stable |
| 2.4.6 | Download | Stable |
| 2.4.5 | Download | Stable |
| 2.4.4 | Download | Stable |
| 2.4.3 | Download | Stable |
| 2.4.2 | Download | Stable |
| 2.4.1 | Download | Stable |
| 2.4.0 | Download | Stable |
| 2.3.4 | Download | Stable |
| 2.3.3 | Download | Stable |
| 2.3.2 | Download | Stable |
| 2.3.1 | Download | Stable |
| 2.3.0 | Download | Stable |
| 2.2.2 | Download | Stable |
| 2.2.1 | Download | Stable |
| 2.2.0 | Download | Stable |
| 2.1.12 | Download | Stable |
| 2.1.11 | Download | Stable |
| 2.1.10 | Download | Stable |
| 2.1.9 | Download | Stable |
| 2.1.8 | Download | Stable |
| 2.1.7 | Download | Stable |
| 2.1.6 | Download | Stable |
| 2.1.5 | Download | Stable |
| 2.1.4 | Download | Stable |
| 2.1.3 | Download | Stable |
| 2.1.2 | Download | Stable |
| 2.1.1 | Download | Stable |
| 2.1.0 | Download | Stable |
| 2.0.0 | Download | Stable |
| 1.9.2 | Download | Stable |
| 1.9.1 | Download | Stable |
| 1.9.0 | Download | Stable |
| 1.8.3 | Download | Stable |
| 1.8.2 | Download | Stable |
| 1.8.1 | Download | Stable |
| 1.8.0 | Download | Stable |
| 1.7.3 | Download | Stable |
| 1.7.2 | Download | Stable |
| 1.7.1 | Download | Stable |
| 1.7.0 | Download | Stable |
| 1.6.3 | Download | Stable |
| 1.6.2 | Download | Stable |
| 1.6.1 | Download | Stable |
| 1.6.0 | Download | Stable |
| 1.5.18 | Download | Stable |
| 1.5.17 | Download | Stable |
| 1.5.16 | Download | Stable |
| 1.5.15 | Download | Stable |
| 1.5.14 | Download | Stable |
| 1.5.13 | Download | Stable |
| 1.5.12 | Download | Stable |
| 1.5.11 | Download | Stable |
| 1.5.10 | Download | Stable |
| 1.5.9 | Download | Stable |
| 1.5.8 | Download | Stable |
| 1.5.7 | Download | Stable |
| 1.5.6 | Download | Stable |
| 1.5.5 | Download | Stable |
| 1.5.4 | Download | Stable |
| 1.5.3 | Download | Stable |
| 1.5.2 | Download | Stable |
| 1.5.1 | Download | Stable |
| 1.5.0 | Download | Stable |
| 1.4.1 | Download | Stable |
| 1.4.0 | Download | Stable |
| 1.3.4 | Download | Stable |
| 1.3.3 | Download | Stable |
| 1.3.2 | Download | Stable |
| 1.3.1 | Download | Stable |
| 1.3.0 | Download | Stable |
| 1.2.9 | Download | Stable |
| 1.2.8 | Download | Stable |
| 1.2.7 | Download | Stable |
| 1.2.6 | Download | Stable |
| 1.2.5 | Download | Stable |
| 1.2.4 | Download | Stable |
| 1.2.3 | Download | Stable |
| 1.2.2 | Download | Stable |
| 1.2.1 | Download | Stable |
| 1.2.0 | Download | Stable |
| 1.1.9 | Download | Stable |
| 1.1.8 | Download | Stable |
| 1.1.7 | Download | Stable |
| 1.1.6 | Download | Stable |
| 1.1.5 | Download | Stable |
| 1.1.4 | Download | Stable |
| 1.1.3 | Download | Stable |
| 1.1.2 | Download | Stable |
| 1.1.1 | Download | Stable |
| 1.1.0 | Download | Stable |
| 1.0.5 | Download | Stable |
| 1.0.4 | Download | Stable |
| 1.0.3 | Download | Stable |
| 1.0.2 | Download | Stable |
| 1.0.1 | Download | Stable |
| 1.0.0 | Download | Stable |
| Development | Download | Trunk |
